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RCST
Undergraduate Higher
Diploma in
Marketing
program
is specially for
those in interested in marketing
profession,
to
enjoy great recognition worldwide for
exceptional
creativity in bringing goods and services to the attention and admiration of
customers. The program will
equip the students with
skills
and training needed for successful career in marketing.
Higher diploma qualification
will enhance
the student's prospect in finding interesting employment within marketing
services.
Alternatively
it can be used as Advanced Entry Qualification onto
a Bachelor Degree programs including the
Bachelor
of Business Administration program
of RCST Rockfield College of Sciences and Technology Switzerland
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REQUIRED
Courses: Higher Diploma in Marketing |
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HDBM 121 |
Foundation of
Business |
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HDBM
122 |
Introduction to Management |
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HDBM
123 |
Business Accounting |
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HDBM
124 |
Introduction to
Economics |
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HDBM
125 |
Introduction to
Marketing |
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HDBM
126 |
Business Communication |
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HDBM
231 |
Business Environment |
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HDBM 232 |
Principles of Management |
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HDMK
233 |
Principles of
Marketing |
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HDMK 234 |
Marketing Communication |
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HDMK 235 |
Consumer
Behaviour |
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HDMK 236 |
Sales Management |
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HDMK 237 |
Direct Marketing |
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HDMK 238 |
Marketing Strategy |
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graduation Requirements
Undergraduate Higher Diploma in Marketing
(HDM) requires successful
completion of 13 Undergraduate Courses -
minimum 70 ECTS-units (European Credits Transfer System). The Total Cumulative
Credits will
include recommended courses and applicable transfer
credits. Student performance will be measured against acceptable overall academic
achievements.
Progression to
Bachelor Program
Student that successfully
completed the Undergraduate Higher Diploma
(UHD) can
move ahead to enrol in the
BBA top-up program
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Bachelor
of Business Administration program
at
RCST Rockfield College of Sciences and Technology Switzerland
or at
another university worldwide
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Additional Information
FOR THE PROGRAM |
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Graduation Award |
Undergraduate
Higher Diploma in Marketing (HDM) |
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Total Credits Required |
Minimum 70 ECTS-Credits (include transfer credits) |
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Assessment
Methods |
Exams and Assignments per course (Course Examination) |
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Program Study Methods |
Supported Distance
Learning (SDL) and Online (Study
Methods) |
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Study
Duration
(DLS) |
18 Months
or Less,
depends on
Transfer Credits |
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Admission
Requirements |
Diploma, Higher Diploma,
Associate Degree or equivalent
(Admission Requirements) |
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Admission Intakes (DLS) |
Year-Round Admission anytime for Distance Learning Study (DLS) |
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Tuition Fees
(DLS) |
CHF 400.00 per course (see
Tuition Fees Information)
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Admission Evaluation |
CHF 100.00 (Admission Evaluation Processing - Non-Refundable) |
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