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RCST SCHOOL OF BUSINESS AND ECONOMICS

Higher Diploma in Marketing Management

 

 

 

 

 

 

RCST Undergraduate Higher Diploma in Marketing program is specially for those in interested in marketing profession, to enjoy great recognition worldwide for exceptional creativity in bringing goods and services to the attention and admiration of customers. The program will equip the students with skills and training needed for successful career in marketing.

The higher diploma qualification will enhance the student's prospect in finding interesting employment within marketing services.  Alternatively it can be used as Advanced Entry Qualification onto a Bachelor Degree programs including the Bachelor of Business Administration program of RCST Rockfield College of Sciences and Technology Switzerland

 

 

 

 

    Courses:  Higher Diploma in Marketing

HDBM 121

Foundation of Business

HDBM 122

Introduction to Management

HDBM 123

Business Accounting

HDBM 124

Introduction to Economics

HDBM 125

Introduction to Marketing

HDBM 126

Business Communication

HDBM 231

Business Environment

HDBM 232

Principles of Management

HDMK 233

Principles of Marketing

HDMK 234

Marketing Communication

HDMK 235

Consumer Behaviour

HDMK 236

Sales Management

HDMK 237

Direct Marketing

HDMK 238

Marketing Strategy

 

 

 

graduation Requirements

 Undergraduate Higher Diploma in Marketing (HDMM) requires successful completion of 13 Undergraduate Courses - minimum 70 ECTS-units (European Credits Transfer System). The Total Cumulative Credits will include recommended courses and applicable transfer credits. Student performance will be measured against acceptable overall academic achievements.

 

Progression to Bachelor Program

Student that have successfully completed the Undergraduate Higher Diploma (UGHD) can move ahead to enrol in the BBA top-up program - - Bachelor of Business Administration program at RCST Rockfield College of Sciences and Technology Switzerland or at another university worldwide

 

 

.Additional Information FOR THE PROGRAM

Graduation Award Title

Undergraduate Higher Diploma in Marketing Management

Total Credits Required

70 ECTS-Credits  (UHD Marketing Management Credits)

Assessment Methods

Exams and Assignments per course; Course Examination

Program Study Methods

Part-Time and Distance-Online Learning; Study Methods

Admission Requirements

High School Certificate, Higher Qualifications etc; Admission Requirements

 

 

Admission Intakes (DL-Online)

Year-Round Admission Anytime (Distance Learning - Online Study)

Study Duration (DL-Online)

15 Months or Less; depends on Transfer Credits

Tuition Fees (DL-Online)

EUR 400.00 (Per Course); Tuition Fees Information

Admission Evaluation Fees

EUR 100.00  (Admission Evaluation Processing - Non-Refundable)

 

 

CLASS TEACHING ATTENDANCE  - BY SPECIAL ARRANGEMENT

Full-Time / Part-Time Study*

February - May - October (*ONLY by special arrangement)

 

 

 

 

 

 

 

 

 

 

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